Area Sales Manager - Bushbuckridge

In brief

**Overview** This role is for an experienced Area Sales Manager within RCL Foods' Baking Division, located in Bushbuckridge. The primary objective is to drive bread sales growth within the retail trade channel. This involves managing existing retail accounts, growing shelf presence, executing promotions, ensuring product availability, developing and maintaining strong customer relationships, and increasing market share. The specialist is ultimately responsible for delivering volume, visibility, and value growth through effective in-store execution and comprehensive customer relationship management. **What you will do** * Manage and grow a defined portfolio of accounts across Retail, HORECA, and Forecourt channels. * Develop and maintain strong relationships with regional and store managers. * Plan and execute a structured call cycle to ensure optimal territory coverage. * Ensure all products are merchandised according to planograms and brand standards. * Monitor shelf space, product rotation (FIFO), price compliance, and stock levels. * Implement and maintain promotional displays and in-store campaigns. * Review daily orders, manage order frequency, and follow up on deliveries. * Work closely with distribution for accurate and timely deliveries. * Manage stock wastage from store, non-deliveries, and claims. * Track and report daily, weekly, and monthly sales targets and Key Performance Indicators (KPIs). * Provide feedback on sales performance, customer issues, and competitor movements. * Handle returns and ensure adherence to freshness and quality standards. * Build strong relationships with store owners, store managers, and regional managers. * Educate customers on products, pricing, and promotions. * Handle service issues professionally and promptly. * Design and implement plans with customers to increase sales. * Monitor competitor activity, including pricing, promotions, packaging, and shelf placement. * Report market trends and provide feedback to the Regional Sales Manager and General Manager. * Identify opportunities for growth within existing stores or through new store openings. * Maintain accurate sales records, call reports, and performance metrics. * Submit daily/weekly reports on store visits, sales performance, and market feedback. * Track stock levels and orders through sales data. * Take ownership and accountability for tasks and activities, demonstrating effective self-management in terms of planning, prioritizing, and self-development. * Follow through to ensure that quality and productivity standards of work are consistently and accurately maintained. * Inform relevant parties in the event of tasks or deadlines not met, potential risks, and provide appropriate resolution. * Manage colleagues’ and employees’ expectations and communicate appropriately. * Demonstrate a willingness to help others and "go the extra mile" to meet team targets and objectives. * Effectively lead a team of sales representatives. * Manage KPI performance with merchandisers/merchandising partners. **Requirements (from the original advert)** * Matric * Diploma in Sales or Marketing * Valid driver’s licence * Minimum 3 to 4 years’ experience in a supervisory role in a Retail Trade environment (bread products advantageous) * At least 3 Years GT sales supervisory experience in a manufacturing environment (FMCG) * Proven track record of meeting or exceeding sales targets in retail. * Strong understanding of retail dynamics and relationships with personnel. * Vast experience working with chain stores and independent retailers. * Excellent Microsoft Office skills. **Who should apply** This role is suitable for an experienced and driven Area Sales Manager with a strong background in retail trade, particularly within the FMCG manufacturing environment. The ideal candidate will have demonstrated supervisory experience, a proven track record of exceeding sales targets in a retail setting, and a deep understanding of retail dynamics and building customer relationships. They should be proficient in account management, executing promotions, ensuring product availability, and leveraging market intelligence. Essential qualifications include a Matric certificate, a Diploma in Sales or Marketing, a valid driver’s licence, and strong Microsoft Office skills. Experience with bread products and working across both chain stores and independent retailers is highly valued. **Deadline** 11th October, 2026 **Reference** Original posting: https://www.myjobmag.co.za/job/area-sales-manager-bushbuckridge-rcl-foods Source: myjobmag

Summary drafted with AI assistance from the original advert. The advert itself is the authority — how we use AI.

At a glance

• At least 3 years of experience.

• Microsoft Office

Extracted automatically from the advert; confirm requirements on the original listing.

Job description

Before you apply

• Confirm the requirements and closing date on the original listing (myjobmag). SPANi lists vacancies from other sites and may not reflect last-minute changes.
• Legitimate employers do not charge application, registration or training fees.
• Don't send your ID or bank details before you have confirmed the employer is real.

How to spot a job scam

Before you apply

• Read the full advert and confirm you meet the minimum requirements before applying.
• Tailor your CV headline and most recent experience to the job title and key skills.
• Note the closing date and reference number, and keep a copy of what you submit.
• Apply only through the employer or job board link — never pay to apply.