National On Premise Key Account Manager | LSR

In brief

**Overview** Red Bull is seeking a National On Premise Key Account Manager for Limited Service Restaurants (LSR). The On Premise channel is described as Red Bull's undisputed market leader, responsible for significant sales volume and acting as a main trial generator that builds the brand in an aspirational environment. This role is responsible for developing and executing the commercial strategy across strategic limited service restaurant customers. The ideal candidate will be a strong commercial operator who understands various aspects of business from head-office negotiations to store-level execution. This position involves unlocking new business, growing existing partnerships, and converting national agreements into excellent execution at the outlet level, all while maximizing business opportunities profitably and developing long-term, mutually beneficial relationships with top chained Local and International On-Premise QSR customers. The role requires building powerful strategies based on industry and consumer insights to continuously develop the brand and deliver business plan targets for sales and distribution within the On-Premise channel. **What you will do** * Maximize existing customer performance through effective joint business planning and routines. * Own and develop the strategy for assigned national and regional QSR key accounts. * Build strong, sustainable relationships with senior customer stakeholders across procurement, commercial, marketing, operations, and franchise structures. * Develop detailed annual Joint Business Plans for priority customers. * Understand each customer's business model, growth strategy, restaurant footprint, consumer occasion, and commercial priorities. * Build account plans with clear objectives for volume, revenue, distribution, availability, visibility, and execution. * Conduct regular business reviews and identify opportunities to accelerate growth. * Ensure executional excellence on account level by utilizing cross-departmental resources, such as On Premise Marketing, Brand, and Consumer-Collecting teams. * Maintain strong routines and stakeholder management, understanding corporate versus franchise ownership structures, central procurement, approved supplier structures, distributor and supply-chain models, menu architecture, promotional calendars, and various dining occasions (delivery, takeaway, drive-through, dine-in). * Understand restaurant-level operational realities and execution challenges, defining “common ground” while keeping win-win scenarios in mind. * Acquire new customers from the relevant national universe, identifying priority LSR groups and restaurant opportunities where Red Bull is underrepresented or not listed. * Build commercially compelling proposals to secure new listings and negotiate win/win partnership agreements. * Collaborate with internal departments and external stakeholders including F&B managers, sales & marketing managers, controllers, logistic managers, and CEOs. * Manage agreed budget forecast and spend for each account. * Develop business cases behind opportunities, including outlet potential, expected rate of sale, volume, investment, and return. * Understand the customer's current beverage solution and identify where Red Bull can add incremental value. * Lead negotiations from initial engagement through to commercial agreement and implementation. * Measure success by diligently tracking, analyzing, and reporting on performance, growth, and opportunities. * Analyze promotion effectiveness, assess, and implement changes for a stronger ROI. * Maintain and optimize data in the Key Account Tracker, sharing status on Key Account volume, distribution, execution, and agreements twice per year with HQ. * Monthly and quarterly analyze all variables that can affect the achievement of the plan and define new action plans to manage deviations. * Deliver agreed customer volume, revenue, and profitability targets. * Maintain accurate customer forecasts, track performance versus target, and proactively identify risks and opportunities. * Analyze outlet productivity, rate of sale, and customer performance, using data to identify where additional distribution or increased throughput can drive growth. * Maintain a clear view of promotional and new-business pipelines. * Establish and nurture relationships with key stakeholders such as distribution partners, industry players, on-site, Ops managers, and regional managers. * Act as a “Canbassador,” building affinity and understanding of the Red Bull brand and product within the network. * Deliver excellence with Red Bull’s premium brand image in all activities and execution. * Stay on top of industry trends and respect and promote the Red Bull brand and company values within the team. * Take responsibility for personal development in accordance with annual performance objectives. * Communicate and consult continually with Management in the related region/group. * Recognize and initiate necessary changes in strategy, tactics, and implementation. * Share best practices within the regional and national teams. **Requirements (from the original advert)** * University – Bachelor’s degree preferred in business, marketing, or similar. * At least 3-5 years of outstanding performance and a proven track record in account management, beverage industry preferred. * Strong On Premise industry knowledge, contacts, and experience in the On Premise environment. * Good understanding of the route-to-market for these channels. * Entrepreneurial mindset with strong ownership mentality. * Strong negotiation and commercial planning skills. * Ability to work in a fast-paced environment. * Willingness to travel nationally as required. * Outstanding record of accomplishments in sales and trade marketing. * Successful track record in leading, managing, and motivating Field Sales Forces. * Fearless Tenacity to win new business and form new relationships. * Excellent verbal and written communication skills. * Ability and skills to effectively sell and negotiate. * Excellent presentation skills. * Entrepreneurial approach and mindset. * Highly developed analytical skills. * Strong planning, prioritization, and organizational ability. * Proficient in MS office, especially Excel and Power Point. * Self-motivated and ability to work independently. * Understanding and passion for the South African Quick Service Industry. **Who should apply** This role is ideal for a strong commercial operator who understands how businesses function, from high-level negotiations to on-the-ground execution. The successful candidate should be adept at unlocking new business, expanding existing partnerships, and translating national agreements into excellent local execution. They must be capable of maximizing profitable business opportunities while fostering long-term, mutually beneficial relationships and building powerful strategies based on industry and consumer insights. The candidate should possess fearless tenacity to win new business and form relationships, coupled with an entrepreneurial mindset, strong ownership mentality, and the ability to work independently in a fast-paced, high-performance environment. A deep understanding of and passion for the South African Quick Service Industry is essential, along with excellent communication, stakeholder management capabilities, and the ability to lead by example as a brand ambassador. **Deadline** Not specified **Reference** Original posting: https://www.myjobmag.co.za/job/national-on-premise-key-account-manager-lsr-red-bull-1 Source: myjobmag

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At a glance

• Microsoft Excel
• Microsoft Office

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