B2B DIGITAL MARKETER (Technical / Engineering)

Responsibilities Include: * Messaging & positioning * Go‑to‑market presentations * Social media including LinkedIn‑led B2B strategy * Websites End‑to‑end ownership of the group and entity sites * SEO & organic Technical and content SEO. Keywords * Paid media & lead generation across LinkedIn, Meta and Google * CRM & automation, HubSpot (or equivalent) as the marketing engine * Events & exhibitions including trade shows, client events and sponsorships across the region * PR & thought leadership media relationships, press releases, award submissions * General business support including proposal and tender presentation support, internal communications, recruitment marketing Essentials: * 3–5 years in B2B marketing — industrial, technical, energy, engineering, capital equipment or professional services * Genuinely full‑stack: you write it, design it, build it, publish it and measure it yourself * Design competence in Canva and / or Figma, ideally Adobe Creative Suite * Web fluency: CMS or page builder (WordPress, Webflow or similar) with enough HTML and CSS experience * Measurement literacy:  GA4, Search Console, LinkedIn and Meta ad managers, and reporting in Looker Studio or equivalent * Excellent written English. Clear, commercial, unfussy, with an understanding of technical terminology * Self‑directed: You will set the plan and work it without being managed – and meet deadlines Must have: * Valid driver’s licence, own vehicle and a valid passport — occasional regional travel * Exposure to energy, renewables, mining, construction or hospitality industries * Marketing experience across African markets * Video and motion basics — shoot, cut, caption, publish * Time in a private‑equity‑backed or high‑growth business Correspondence will only be conducted with short listed candidates. Should you not hear from us within 14 days then please consider your application as unsuccessful. SRG Recruitment Recruiter