Job Title: Paid Media Specialist(Meta & Google Ads) Working hours: M-F 9-5 pm UK time Salary: $2,500-3,000 USD (depending on experience and final offer is at the client's discretion) Employment Type: Full-time, Remote, Independent Contractor About the company A UK-based creative and performance marketing agency founded by two brothers and operating for nearly a decade. With a team of ~15, the agency partners with a diverse mix of clients across dental, fitness, property, B2B/industrial, and entertainment sectors. About the Role We are looking for a Paid Media Strategist who can take ownership of Meta Ads and Google Ads performance across a diverse client portfolio. This is a hybrid role that blends strategy and hands-on execution, ideal for someone who is confident building campaigns while also guiding overall paid media direction. You will play a key role in improving campaign performance, strengthening internal capabilities, and helping scale a growing paid media function within a fast-moving agency environment. This is initially an internal-facing role focused on supporting and upskilling the team, with potential to grow into a more client-facing or leadership position over time. What You’ll Be Doing * Lead strategy and execution of paid media campaigns across Meta Ads and Google Ads * Manage and optimize performance across multiple service-based and B2B client accounts * Improve ROAS, lead quality, and overall campaign efficiency * Build, test, and refine campaigns across audiences, funnels, and creatives * Collaborate closely with creative and content teams to align ads with strong-performing assets * Analyze performance data and turn insights into clear, actionable recommendations * Provide strategic guidance and support to junior team members * Contribute to the development of scalable paid media systems and frameworks * Stay updated with platform changes, trends, and best practices in Meta and Google Ads What We’re Looking For * 4–7+ years of hands-on experience in paid media * Strong expertise in Meta Ads Manager and Google Ads * Proven experience managing performance campaigns for service-based or B2B clients * Strong understanding of campaign structure, funnel strategy, and scaling approaches * Ability to diagnose performance issues and implement practical solutions independently * Familiarity with UK or Western consumer and commercial markets * Experience working in fast-paced agency environments managing multiple accounts * Strong communication skills with a clear, commercial approach to reporting and insights Nice to Have * Experience with TikTok Ads or Snapchat Ads * Previous agency experience with multiple client accounts * Exposure to content-led or creative-first marketing teams * Experience with high-growth or founder-led businesses * Experience mentoring or guiding junior media buyers Ideal Candidate * A hands-on strategist who can both execute campaigns and shape direction * Comfortable operating at a senior level within an existing team structure * Commercially minded, with experience managing mid-sized retainers * Adaptable and proactive in a scaling or less-structured environment * Motivated by the opportunity to directly influence growth and performance outcomes