Mid-Weight Designer (Western Cape)

Flash Group

Location
Western Cape
Closing date

First listed . Last checked at source .

In brief

**Overview** The Mid-Weight Designer role at Flash Group is essential for translating brand and business challenges into original creative concepts and captivating, brand-led visual solutions. This position focuses on delivering creative across Flash’s campaign, retail, and digital touchpoints. **What you will do** * Collaborate with cross-functional teams to understand project objectives and briefs, translating them into visually compelling design and art direction. * Work closely with copywriters, the brand team, and other designers to develop and implement campaigns. * Co-create corporate identity (CI) and brand guidelines, including visual style guides for different mediums and campaigns. * Conceptualise campaign ideas rather than straightforward, literal executions. * Present creative idea concepts and visual solutions for review. * Art direct and design layouts for digital and physical artwork, including image sourcing, photo editing, image and graphic generation, visual AI generation, animation, and illustration. * Deliver campaign visual assets, including landing pages, digital ads, social media posts, website assets, posters, other point-of-sale (POS) items, and any other campaign media deliverables. * Specify print-ready artwork and liaise with suppliers to ensure production accuracy for physical mediums. * Stay up to date with industry trends and best practices to ensure designs are innovative and relevant. **Requirements (from the original advert)** * Design-related diploma or degree (advantageous) * 3–5 years’ design and art direction experience in a fast-paced, high-volume environment (required) * Portfolio of evidence to illustrate conceptual thinking, design approach, and experience * Experience working in an advertising environment alongside copywriters * Computer literacy, including proficiency in Adobe Creative Cloud * Working knowledge of creative AI tools, and the appetite to push them further * Good understanding of brand positioning, brand theory, and the origin of creative brand platforms * Excellent understanding of design principles, typography, colour theory, and layout techniques * A good understanding of print and production **Who should apply** The ideal candidate is someone who: * Possesses strong conceptual thinking, with the ability to take a brand problem and develop original, abstract ideas to inform creative solutions for specific audiences. * Is adaptable and flexible, able to adjust in a fast-paced and changing environment where priorities and projects may shift unexpectedly. * Thrives on collaboration, enjoying work with a strategic brand and creative team to co-create ideas and solutions for brand and marketing challenges. * Is proficient in prioritisation and workload management, successfully managing and working on multiple projects simultaneously. * Is involved and accountable, taking ownership of their work from understanding the source of a brief to its final execution and implementation. * Demonstrates creative courage, a love for continuous learning, and an unafraid approach to trying new things and methods to achieve the best outcome. **Deadline** Not specified **Reference** Original posting: https://www.myjobmag.co.za/job/mid-weight-designer-western-cape-flash-mobile-vending-3 Source: myjobmag

Summary drafted with AI assistance from the original advert. The advert itself is the authority — how we use AI.

At a glance

  • At least 3 years of experience.
  • Adobe Creative Suite
  • Figma
  • Project management

Extracted automatically from the advert; confirm requirements on the original listing.

Job description

Why this role matters * As our Designer, you’ll turn brand and business problems into original creative concepts and captivating, brand-led visual solutions across Flash’s campaign, retail and digital touchpoints. What you’ll own * Collaborate with cross-functional teams to understand project objectives and briefs, and translate them into visually compelling design and art direction * Work closely with copywriters, the brand team and other designers to develop and implement campaigns * Co-create corporate identity (CI) and brand guidelines, including visual style guides for different mediums and campaigns * Conceptualise campaign ideas rather than straightforward, literal executions * Present creative idea concepts and visual solutions for review * Art direct and design layouts for digital and physical artwork, including image sourcing, photo editing, image and graphic generation, visual AI generation, animation and illustration * Deliver campaign visual assets, including landing pages, digital ads, social media posts, website assets, posters and other POS items, and any other campaign media deliverables * Specify print-ready artwork and liaise with suppliers to ensure production accuracy for physical mediums * Stay up to date with industry trends and best practices to ensure designs are innovative and relevant Requirements Experience we’re looking for * Design-related diploma or degree (advantageous) * 3–5 years’ design and art direction experience in a fast-paced, high-volume environment (required) * Portfolio of evidence to illustrate conceptual thinking, design approach and experience * Experience working in an advertising environment alongside copywriters * Computer literacy, including proficiency in Adobe Creative Cloud * Working knowledge of creative AI tools, and the appetite to push them further * Good understanding of brand positioning, brand theory and the origin of creative brand platforms * Excellent understanding of design principles, typography, colour theory and layout techniques * A good understanding of print and production Bonus points if you have… * Advanced use of generative AI tools in production creative work * Experience developing or evolving brand or design systems in Figma * Use of project management and collaboration tools (e.g. Asana, Slack) * Animation skills and experience * Experience working in or with a fintech company and/or retail brand * Experience working with the mass market in South Africa, specifically brands focused on lower- to middle-income consumers * Good understanding of digital and social media platforms, and the type of creative work that is most impactful in these spaces * Content creation and production experience is welcome in a team where we all wear multiple hats You’ll thrive in the Herd if you have… * Strong conceptual thinking – You have the ability to take a brand problem and think of original, abstract ideas to inform creative solutions that suit specific audiences * Adaptability and flexibility – You’re able to adjust in a fast-paced and changing environment where priorities and projects may shift unexpectedly * Collaboration – You thrive on working with a strategic brand and creative team to co-create ideas and solutions to brand and marketing challenges * Prioritisation and workload management – You can successfully manage and work on multiple projects at once * Involved and accountable – You’re able to take ownership of your work from start to finish and get actively involved from understanding the source of a brief to its final execution and implementation * Creative courage – You love to keep learning and are unafraid to try new things and approaches to arrive at the best outcome Perks that make your life easier * Catered lunch four days a week for office-based team members. * An open coffee bar and snacks. * Employee Assistance Programme. * Corporate Social Investment events and opportunities to give back. * Free on-site parking. * Access to LinkedIn Learning. * Social events throughout the year. * Group risk benefits. * Flash Club, our employee engagement programme where you can earn up to five additional leave days by completing all categories within a cycle.

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