Permanent
Marketing Manager (LATAM/South Africa) - 17408
Remote, South Africa
remote
Closing date not listed
About this role
Position : Marketing Manager
Work Hours (Client) : Central Standard Timezone (40 hours/week)
Pay Range : 2,000-3,000 USD/month (varies based on skill set and experience level)
Location of Search : South Africa/Latin America
Work Location : REMOTE
Type of Contract : Independent Contractor
Company/Client Overview:
We are a health insurance agency looking to innovate its marketing strategy and build an in-house marketing team.
We need a Senior Marketing Manager who isn’t afraid to get their hands dirty. You won't just be managing; you will be building the strategy, overseeing media buying, and ensuring our funnels provide actual value to our customers through lead magnets and calculators.
Duties and Responsibilities:
* Build and lead our first in-house marketing team. You will define the processes that don't exist yet.
* Omnichannel Media Buying: Oversee (and initially execute) paid media across Google Search (intent-based) and Meta (interruption-based).
* Funnel Architecture: Move us away from generic lead forms to high-value "Lead Magnets" (calculators, tax-saving tools, and interactive content).
* Creative Oversight: Manage the production of high-performing creative (UGC, AI-enhanced, and graphic design) that feels like a premium brand, not a commodity.
* ROI Focus: Take full ownership of the return on ad spend (ROAS). You should be obsessed with data and keyword bidding strategies.
Minimum Requirements:
Language requirement: Excellent English Communication Skills
Education: Bachelor's Degree (ideally)
Experience: 5+ years of related experience
* Experience in media buying
* Experience in funnel builders and modern marketing tools (e.g., Lovable, AI creative tools, high-end Photoshop/Design—not just Canva).
* Background in insurance or financial services is a plus, but a "hustler" mentality is more important.
* Agency experience a big plus