Permanent
AI Content Marketing & Digital Marketing Specialist Location: South Africa Salary Range: 1000 - 3000 USD Role Description: The AI Content Marketing & Digital Marketing Specialist is responsible for planning, creating, and optimizing content across digital platforms using both traditional strategies and AI-powered tools. This role combines creative storytelling with data-driven digital marketing to drive brand awareness, engagement, lead generation, and conversions. The ideal candidate is a tech-savvy marketer who understands how to use AI tools to streamline content creation, SEO, campaign execution, and performance tracking. Key Responsibilities: * Develop and implement content marketing strategies using a mix of human and AI-assisted tools. * Plan, create, and publish engaging content across platforms (blogs, social media, email, landing pages, video scripts, etc.). * Use AI content generation tools (e.g., ChatGPT, Jasper, Copy.ai, Writesonic) to accelerate content ideation and production. * Optimize content for SEO using AI tools like Surfer SEO, SEMrush, or Clearscope. * Manage digital campaigns across email, social media, search, and display channels. * Analyze campaign data and adjust strategies to improve performance (traffic, engagement, conversion). * Coordinate with designers, video editors, and developers to execute campaigns. * Monitor trends in AI and marketing to implement new strategies and tools. * Maintain content calendars, campaign timelines, and reporting dashboards. * Ensure brand consistency, voice, and compliance across all digital assets. Qualifications: * Bachelor’s degree in Marketing, Communications, Digital Media, or a related field (or equivalent experience). * 2–4 years of experience in content marketing, digital marketing, or a similar role. * Strong copywriting and content creation skills across different formats and channels. * Proficiency in using AI tools for content creation and optimization (e.g., ChatGPT, Jasper, Grammarly, Canva Magic Write). * Solid understanding of SEO, social media algorithms, email marketing, and content performance metrics. * Experience with marketing platforms like HubSpot, Mailchimp, Meta Ads, Google Ads, and Google Analytics. * Ability to manage multiple projects and meet deadlines in a fast-paced environment. * Strong analytical, creative, and communication skills. Preferred Skills:…
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