Specialist: Business Analyst

In brief

**Overview** This role at Motus is for a Specialist: Business Analyst dedicated to enhancing Aftersales business growth, customer retention, loyalty, and engagement. The position drives data-driven decision-making through innovative marketing initiatives, business intelligence reporting, digital customer communication strategies, and continuous business improvement. The Specialist is responsible for analysing customer and operational data, developing and executing retention campaigns, managing digital communication platforms, supporting the dealer network, and delivering actionable insights to improve workshop throughput, customer satisfaction, parts sales, and overall Aftersales profitability. **What you will do** * Develop and implement Aftersales marketing and customer retention strategies. * Create and execute targeted customer campaigns to increase workshop visits, service retention, and parts sales. * Drive customer reactivation programmes for inactive and high-mileage customers. * Support and enhance the Renault Drivers Club loyalty programme. * Monitor campaign effectiveness and recommend improvements based on data-driven insights. * Develop innovative and creative customer engagement initiatives that differentiate the brand and drive loyalty. * Develop and maintain performance dashboards using Power BI, Excel and other reporting tools. * Provide executive reporting and presentations to support strategic decision-making. * Identify opportunities to improve workshop throughput, customer retention, dealer performance and profitability. * Support CRM initiatives designed to improve customer engagement and retention. * Manage customer database quality and support data cleansing activities. * Monitor customer communication journeys and identify areas for optimisation. * Campaign planning and execution. * Customer journey development. * Campaign performance tracking and reporting. **Requirements (from the original advert)** * Advanced Microsoft Excel * Advanced Microsoft PowerPoint * Power BI Dashboard Development and Administration * Experience within Automotive Aftersales, Customer Retention, CRM, Marketing Analytics, Business Analysis or Customer Experience Management. * Workshop retention and throughput improvement. * Customer loyalty programmes. * Service marketing and customer lifecycle management. **Who should apply** This role is ideal for a data-driven individual with strong analytical and communication skills, experienced in automotive aftersales, customer retention, CRM, or marketing analytics. The candidate should be proficient in using tools like Power BI and Excel to develop performance dashboards and provide executive reporting. They should possess a customer focus, be capable of planning and organising multiple priorities under pressure, and have the ability to manage various projects concurrently while delivering within agreed timelines. Experience in improving workshop throughput and managing customer loyalty programmes is essential. **Deadline** 23 October 2026 **Reference** Original posting: https://www.myjobmag.co.za/job/specialist-business-analyst-motus-holdings-limited Source: myjobmag

Summary drafted with AI assistance from the original advert. The advert itself is the authority — how we use AI.

At a glance

• Power BI
• Microsoft Excel

Extracted automatically from the advert; confirm requirements on the original listing.

Job description

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