Regional Sales Manager

In brief

**Overview** This role is for a Regional Sales Manager based in the Western Cape, advertised by Hire Resolve on behalf of their client (not specified). It is presented as a key, high-ownership leadership position focused on driving aggressive sales growth and expanding market presence within the highly competitive nicotine and vaping category. The successful candidate will assume full commercial responsibility for developing and executing targeted territory strategies, directly managing and mentoring a high-performing field sales team, and fostering relationships with major retail key accounts (SPAR, Pick n Pay, Shoprite), wholesalers, and petrol station forecourt groups to achieve regional revenue targets. Hire Resolve is a South African recruitment company specializing in placing professionals across various sectors including Engineering, Mining, IT, Manufacturing, and Finance, focusing on top-quality candidates for permanent and contract employment with JSE-listed and global companies in South Africa and Africa. **What you will do** As the Regional Sales Manager, you will: * Develop and execute targeted regional sales strategies to achieve revenue targets and expand market share across all retail, wholesale, forecourt, and independent channels. * Lead, coach, and hold accountable the regional field sales team, key account representatives, and merchandisers to drive disciplined, measurable in-trade execution. * Build and maintain deep commercial relationships with regional buyers and managers at major accounts including SPAR, Pick n Pay, Shoprite, and all major petrol station forecourt groups. * Conduct regular territory analysis and monitor competitor activity, pricing, and ranging in-region to identify growth opportunities and protect market position. * Collaborate with cross-functional corporate teams, including Finance on credit risk and Marketing on regional promotional calendars and trade activations. * Monitor and report accurately on weekly and monthly sales performance metrics, providing reliable regional forecasts to support production planning and stock allocation. * Facilitate regular field accompaniments and ongoing training to enhance product knowledge, brand merchandising standards, and sales techniques. * Drive new business development by actively prospecting, pitching, and closing new retail, wholesale, and independent trade accounts across the Western Cape. **Requirements (from the original advert)** * Minimum 5 years of senior key account management or regional sales management experience specifically within the FMCG sector. * Proven track record of delivering sales and volume growth across retail and wholesale networks, backed by verifiable numbers. * Strong leadership skills with direct experience recruiting, managing, and developing a field-based sales team rather than individual contributor experience. * Analytical mindset with data literacy to interpret sales data, manage margins, evaluate trading terms, and build accurate regional forecasts. * Proficient in using CRM and ERP systems for pipeline tracking, route efficiency, and territory coverage management. * Strong negotiation skills at regional decision-maker level with a valid driver's licence, own reliable vehicle, and willingness to travel extensively. **Preferred Qualifications:** * A relevant BCom degree or National Diploma in Marketing, Sales, or Business Management. * Experience in selling nicotine, vaping, tobacco, or highly regulated consumer goods will be highly advantageous. * Knowledge of the Western Cape market, local trade dynamics, and established buyer relationships across the region. * Proven experience in a business scaling through a rapid growth phase or executing new product launches into the trade. **Who should apply** The ideal candidate is an experienced senior sales or key account manager with a minimum of 5 years' experience specifically within the FMCG sector, demonstrating a proven track record of sales and volume growth across retail and wholesale networks. This individual must possess strong leadership skills, with direct experience in recruiting, managing, and developing a field-based sales team. An analytical mindset, data literacy, and proficiency in CRM and ERP systems are essential, along with strong negotiation skills at a regional decision-maker level. Applicants must have a valid driver's licence, their own reliable vehicle, and be willing to travel extensively. Candidates with a relevant BCom degree or National Diploma in Marketing, Sales, or Business Management are preferred. Experience in selling nicotine, vaping, tobacco, or highly regulated consumer goods, knowledge of the Western Cape market, and established buyer relationships, and experience in business scaling or new product launches are considered highly advantageous. **Deadline** Not specified **Reference** Original posting: https://www.jobmail.co.za/jobs/sales-marketing/other-sales-marketing/cape-town/regional-sales-manager-id-7598310 Source: jobmail

Summary drafted with AI assistance from the original advert. The advert itself is the authority — how we use AI.

At a glance

• Agile / Scrum
• Driver's licence

Extracted automatically from the advert; confirm requirements on the original listing.

Job description

Before you apply

• Confirm the requirements and closing date on the original listing (jobmail). SPANi lists vacancies from other sites and may not reflect last-minute changes.
• Legitimate employers do not charge application, registration or training fees.
• Don't send your ID or bank details before you have confirmed the employer is real.

How to spot a job scam

Applying for permanent roles

• Mirror the job title and top three requirements in your CV summary and most recent experience.
• Quantify results where possible: sales targets, cases handled, tickets closed, or team size.
• Proofread contact details and filenames before submitting — small errors cost interviews.
• Verify the company and role on the source page before sharing ID copies or banking details.