Country Lead: Competitor Engagement
- Location
- Gauteng
- Minimum qualification
- Bachelor's degree
- Closing date
First listed . Last checked at source .
In brief
**Overview** This role is for a Country Lead: Competitor Engagement at Coca-Cola Beverages Africa (CCBA), located in Midrand. Reporting to the Revenue Growth Management Director, this position is crucial for leading the competitive intelligence agenda across South Africa. The primary purpose is to identify market opportunities and competitive threats, translate complex market intelligence into actionable business insights, and influence strategic decisions to strengthen market position and drive sustainable growth. The successful candidate will collaborate closely with Sales, Marketing, and Strategy teams to monitor competitor activity, assess market trends, benchmark industry best practices, and develop response strategies in a fast-paced FMCG environment. **What you will do** * Lead the development and implementation of a competitive intelligence strategy to monitor and assess competitor activities, trends, and market movements. * Anchor the Competitive Intelligence Strategy in robust financial analysis and insights, reconstructing and analyzing the value chain, focusing on price points, portfolio launches, launch timing, and pricing strategies. * Continuously identify shifts in competitor tactics and translate insights into forward-looking plans. * Conduct in-depth analysis of competitors' strategies, pricing, product offerings, and market share, providing actionable insights for strategic decision-making. * Maintain intelligence on volume performance, market share trends, and executional moves in trade, gathering field intelligence via regular trade visits and collaboration with sales regions and key account teams. * Build relationships with key competitors and industry leaders to gain insights, foster collaboration, and maintain a competitive edge. * Lead benchmarking exercises to identify industry best practices and incorporate findings into CCBSA’s competitive strategies and growth initiatives. * Collaborate closely with Sales, Marketing, and Strategy teams to ensure alignment on competitive insights, pricing strategies, and product positioning. * Develop and execute response strategies to address significant competitive threats or market disruptions, protecting CCBSA’s market position. * Communicate competitive insights and threats to senior leadership and relevant stakeholders, ensuring alignment on strategic initiatives and actions. * Contribute to Volume Growth and Market Share. **Requirements (from the original advert)** **Education:** * University Degree (BCom, Business, or similar) required. * Post-graduate qualification/MBA preferred. **Experience:** * 10 years of relevant experience in competitive intelligence, market analysis, or strategic planning, particularly within the beverage or FMCG sector. * Proven experience in identifying and responding to competitive threats and opportunities. * Strong background in cross-functional collaboration, especially with Sales, Marketing, and Strategy teams. **Skills:** * Strong analytical skills and experience with competitive intelligence tools. * Exceptional stakeholder management and communication capabilities. * In-depth knowledge of the South African beverage market and competitive landscape. * Leadership and team development skills, with the ability to drive results in a fast-paced, competitive environment. **Who should apply** This role is for a commercially astute and analytically driven leader who is naturally curious about market dynamics, competitor strategies, and what drives commercial success. The ideal candidate is a strategic thinker combining strong commercial acumen, data-driven decision-making, and stakeholder influence. They should be capable of shaping and leading a competitive intelligence agenda, identifying market opportunities and threats, translating complex market intelligence into actionable business insights, and influencing strategic decisions. Experience partnering with Sales, Marketing, and Strategy teams to monitor competitor activity, assess market trends, benchmark industry best practices, and develop response strategies is essential. **Deadline** 20th October, 2026 **Reference** Original posting: https://www.myjobmag.co.za/job/country-lead-competitor-engagement-the-coca-cola-company Source: myjobmag
Summary drafted with AI assistance from the original advert. The advert itself is the authority — how we use AI.
At a glance
- At least 10 years of experience.
Extracted automatically from the advert; confirm requirements on the original listing.
Job description
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