Head of Advisor Growth and Market Development: SC SFP (Vineyards) (PG 14)

In brief

**Overview** This is a senior management role within the Sanlam Group, specifically for SFP (Sanlam Personal Finance), based at Vineyards. The purpose of this position is to design, lead, and execute SFP’s end-to-end go-to-market strategy. This involves creating a high-growth advisor ecosystem by integrating advisor acquisition, onboarding, practice development, lead generation, client engagement, and advisor retention into a cohesive growth engine. **What you will do** * Serve as a member of the SFP EXCO, contributing to the strategic direction, leadership, and execution of business priorities to achieve SPF’s vision and objectives. * Lead the national and regional management of the SFP brand, leveraging sponsorships and client experiences to strengthen market positioning, enhance adviser loyalty, and deliver measurable return on investment. * Develop and execute the SFP Go-to-Market Strategy, leveraging market, client, and business insights, while driving stakeholder alignment across the business to deliver sustainable growth, effective execution, and the achievement of strategic and commercial objectives. * Execute and optimise the SFP Go-to-Market Strategy and Value Proposition, partnering with business and regional stakeholders to drive growth, ensure strategic alignment, strengthen marketing capability, and deliver impactful communication and thought leadership that supports commercial objectives. * Lead the planning, execution, and optimisation of national campaigns and events, ensuring strategic alignment, stakeholder engagement, targeted adviser outreach, effective coordination with regional initiatives, and measurable commercial outcomes through performance analysis and continuous improvement. * Develop, manage, and monitor the annual marketing budget, allocating resources across national initiatives, campaigns, promotions, and events to ensure effective cost control and optimal return on investment. * Lead the recruitment, onboarding, performance management, and development of team members, fostering capability growth, accountability, and high performance through coaching, goal setting, regular feedback, and employee relations processes. **Requirements (from the original advert)** * **Skills:** * Media Management and Utilization (recognized expert) * Presentation Skills (recognized expert) * Effectively Presents Solutions (recognized expert) * Brand Management and Development (recognized expert) * Campaign Management (recognized expert) * Marketing Commercialization (recognized expert) * **General Experience:** * 8-10 years financial services distribution experience (Marketing focus preferable) * Management/leadership experience * **Managerial Experience:** * Minimum 10 years experience interpreting strategy and policy to set and deliver objectives within medium to long time frames. * **Education:** * Degree or Diploma with 8 to 10 Years related experience. * **Qualifications:** * Financial/Business/Marketing degree * CFP preferable * **Behavioural Competencies:** * Cultivates Innovation * Drives Vision and Purpose * Manages Complexity * Instils Trust * Drives Results * Drives Engagement **Who should apply** This role is ideal for a senior management professional with extensive financial services distribution and marketing experience. The successful candidate will be a strategic leader capable of designing and executing complex go-to-market strategies, fostering a high-growth advisor ecosystem. They should possess expert-level skills in media management, brand development, campaign management, and marketing commercialization, coupled with strong presentation and problem-solving abilities. The ideal applicant is someone who cultivates innovation, drives vision and purpose, manages complexity, instils trust, and is highly effective at driving results and engagement within a team. **Deadline** Not specified **Reference** Original posting: https://www.myjobmag.co.za/job/head-of-advisor-growth-and-market-development-sc-sfp-vineyards-pg-14-sanlam Source: myjobmag

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