E-Commerce Sales Manager (Wine Brands)
- Location
- Stellenbosch, Western Cape
- Closing date
First listed . Last checked at source .
In brief
**Overview** This role is for an E-Commerce Sales Manager working for Hire Resolve. The position is situated with a historic 974-hectare luxury wine farm, where the manager will be responsible for overseeing and scaling the digital sales operations for two premier Stellenbosch wine brands. **What you will do** * Lead and optimize online sales channels and direct-to-consumer store strategy for both Plaisir and Bartinney. * Plan, launch, and direct revenue-generating campaigns to meet and exceed annual growth targets, aiming for a +R5m growth trajectory. * Analyze web traffic, sales conversion rates, customer retention, and customer lifetime value (LTV) to continuously optimize funnels. * Manage and execute performance advertising campaigns across Meta (Facebook & Instagram), Google, TikTok, and Email Marketing. * Optimize ad spend, creative assets, audience targeting, and copy to drive measurable Return on Ad Spend (ROAS) and online conversions. * Implement data-driven retention strategies through automated email sequences and segmented email marketing campaigns. * Attend and support estate events 1 to 2 times per week across Plaisir Simondium and Bartinney Banhoek Valley. * Manage weekend event coverage as required to foster direct customer relationships and drive on-site conversion to e-commerce channels. * Leverage modern AI tools (e.g., ChatGPT, Claude, Grok) to streamline daily workflows, improve copy/content creation, analyze data, and optimize marketing strategies. **Requirements (from the original advert)** * Strong practical knowledge of multi-channel advertising platforms including Facebook Ads Manager, Google Ads, TikTok Ads, Instagram, and Email Marketing platforms. * Familiarity with direct-to-consumer e-commerce dynamics; wine/beverage industry experience is a bonus, but formal minimum years of experience are flexible for the right candidate. * Excellent written and verbal communication skills. * Comfortable working weekends and flexible hours during events when needed. **Who should apply** The ideal candidate should possess the following characteristics and mindset: * **Target-Driven:** Highly motivated by sales targets and performance-based commission. * **Analytical & Data-Led:** Comfortable working with numbers, performance dashboards, and conversion metrics. * **Self-Motivated:** Capable of operating autonomously in a semi-remote workspace while maintaining high productivity. * **Forward-Thinking:** Eager to experiment with and adopt AI tools to enhance function performance. **Deadline** Not specified **Reference** Original posting: https://www.myjobmag.co.za/job/e-commerce-sales-manager-wine-brands-hire-resolve Source: myjobmag
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