Data Analyst - Media Experience Essential

In brief

**Overview** This document provides an explanation of a Data Analyst role at the company Be Different. The role is described as critical for supporting strategic and operational decision-making across the business by identifying trends, measuring performance, and providing data-driven recommendations that enhance business outcomes. The position seeks a highly analytical professional passionate about transforming data into meaningful business insights and thriving in a fast-paced technology environment. The specific location of the role is not explicitly stated in the provided job description text. **What you will do** Key responsibilities for this role include: * **Analytics and Business Insights:** * Analyse customer, content and platform performance data. * Identify trends, patterns, risks and opportunities. * Provide actionable recommendations to stakeholders. * Support strategic and operational decision-making through data-driven insights. * Prepare analysis and presentations for management and clients. * Develop and maintain industry maintaining tools using AI to track and benchmark the business’s data against market shifts. * **Reporting and Dashboard Management:** * Produce daily, weekly and monthly performance reports. * Develop live data dashboards accessible digitally for key business metrics. Always on live data (working with service providers). * Maintain reporting dashboards and automated reporting tools. * Ensure consistency and accuracy of reporting outputs. * Continuously improve reporting efficiency and effectiveness. * Partner with cross-functional stakeholders to understand reporting requirements and ensure reporting outputs remain aligned to changing business priorities. * Drive continuous improvement initiatives to enhance reporting efficiency, reduce manual processes and improve the quality and accessibility of business intelligence. * **NPAW Analytics and Data Integrity:** * Act as the primary point of contact and subject matter expert for NPAW analytics within the business. * Administer and maintain NPAW reporting and analytics to ensure accurate and consistent performance measurement. * Validate data sources and investigate discrepancies to ensure the accuracy and reliability of reporting outputs. * Coordinate with cross-functional stakeholders to ensure data inputs are provided timeously, verified appropriately and aligned across reporting requirements. * Facilitate communication between relevant stakeholders regarding data quality concerns, reporting anomalies and actions required to maintain reporting integrity. * Establish and maintain reporting standards, definitions and processes to support consistency and data governance across the organisation. * Identify opportunities to enhance the use of NPAW insights to support operational improvements and business decision-making. * **As-Run Data Management and Content Performance Reporting:** * Validate and maintain accurate As-Run files in accordance with internal standards and external reporting requirements. * Consolidate scheduling, transmission and content performance information from multiple sources to ensure completeness and accuracy of reporting outputs. * Act as the primary point of contact for Nielsen and other relevant audience measurement and reporting partners. * Coordinate the provision of information required by Nielsen and other external stakeholders, ensuring submissions are accurate, complete and submitted within agreed timelines. * Develop and maintain a thorough understanding of Nielsen methodologies, reporting requirements and industry measurement practices to ensure compliance and maximise the value of audience insights. * Liaise with internal stakeholders to obtain, verify and reconcile data required for As-Run reporting and audience measurement activities. * Analyse content performance, audience behaviour and viewing trends to identify opportunities to optimise content strategies and business performance. * Prepare client and advertiser as run and campaign dashboards presentations with ROI and recommendations. * Provide regular reporting and insights on content consumption patterns, audience engagement and key performance indicators to relevant stakeholders. **Requirements (from the original advert)** To be considered for this role, the following is required: * Bachelor Degree * 5 years of experience in Data Analyst * Media, broadcast, digital content or subscription services experience * Advanced Excel * Analytics platform * Google Analytics or similar analytics platforms * Reporting automation * Knowledge of relevant legislation * SQL * Data visualisation and dashboard development **Who should apply** The ideal candidate for this role is described as a highly analytical professional with a passion for transforming data into meaningful business insights and who thrives in a fast-paced technology environment. The original advert specifies that candidates who have not received a response within 14 days of submitting their application should consider their application unsuccessful. **Deadline** Not specified **Reference** Original posting: https://www.jobmail.co.za/jobs/automotive/automotive-technician/midrand/data-analyst-media-experience-essential-id-7550982 Source: jobmail

Summary drafted with AI assistance from the original advert. The advert itself is the authority — how we use AI.

At a glance

• At least 5 years of experience.

• SQL
• Microsoft Excel

Extracted automatically from the advert; confirm requirements on the original listing.

Job description

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