Brand General Manager|SSA| Global FMCG/ Beauty

In brief

**Overview** This role is for a Brand General Manager focusing on Sub-Saharan Africa (SSA) within MECS, a global FMCG/Beauty company. This leadership position is responsible for driving the overall brand vision, strategic growth, and performance across the SSA region. It requires a visionary and agile leader to accelerate market share, expand the brand footprint, and connect authentically with diverse African consumers through innovative marketing, strong digital execution, and commercial excellence. **What you will do** * Shape Strategic Direction: Define the regional strategic vision and multi-year marketing plan, guiding portfolio priorities across new product launches, product renewals, and core portfolio development. * Drive Market Insights: Gather and analyse consumer and market insights, sharing findings with global stakeholders to ensure new developments align with local market needs. * Advocate for Local Markets: Collaborate closely with international stakeholders on projects and marketing strategies, ensuring global plans are relevant and effective across regional markets. * Empower Local Activation: Guide and support country teams in developing effective local strategies that create integrated and engaging consumer brand experiences. * Optimise Core & Key Products: Support country teams in successfully developing key product categories and managing the core portfolio. * Executive Communication: Develop compelling strategic narratives for senior management and support country teams with executive-level presentations and meetings. * Localise Content: Provide guidance on the regional adaptation of communication materials, advertising assets, and marketing content. * Influence Commercial Strategy: Contribute to media, pricing, promotional, and market research strategies across the region. * Develop Talent: Build marketing capability across the region by coaching local teams and sharing best practices. * Team Leadership: Build, develop, and inspire a high-performing regional team. **Requirements (from the original advert)** * Proven experience within the beauty, cosmetics or personal care industry. * Evidence of meaningful tenure and progression. * SSA experience within previous roles. * More than 7+ years' experience in Beauty & Cosmetics. * Minimum 8–10 years' experience in Brand Management, Marketing, or Commercial leadership. * Experience within FMCG, Beauty, Retail, or related consumer-facing industries. * Experience within multinational organisations and emerging markets/Africa (strongly preferred). * Master's degree in Business, Marketing, or a related discipline. * Proven track record in new product development and 360-degree campaign execution, including strong digital marketing expertise. * Excellent project management, analytical, commercial, and financial acumen. * Strong strategic mindset combined with operational execution. * Exceptional interpersonal skills and the ability to influence senior and cross-functional stakeholders. * Strong leadership, communication, and presentation skills. **Who should apply** The ideal candidate is a visionary and agile leader with proven experience in the beauty, cosmetics, or personal care industry, demonstrating meaningful tenure and progression. They should have prior SSA experience and more than 7+ years in Beauty & Cosmetics, or minimum 8–10 years in Brand Management, Marketing, or Commercial leadership. Experience within multinational organisations and emerging markets/Africa is strongly preferred. The successful candidate will demonstrate strong entrepreneurial leadership and the ability to: * Innovate: Anticipate future trends and inspire teams to develop new ideas, digital solutions, and creative marketing strategies. * Strategise: Take a long-term view while navigating ambiguity and complex multi-market environments to establish clear priorities and sustainable growth strategies. * Engage: Inspire and mobilise cross-functional teams and external partners through strong communication, passion, and a shared vision. * Achieve with Integrity: Deliver strong business results with accountability, high standards, ethical leadership, and corporate responsibility. * Lead by Example: Foster an inclusive, diverse, collaborative environment where people feel valued and empowered to develop. * Interact & Connect: Build effective relationships across multiple countries, cultures, functions, and stakeholder groups. Professionally and technically, the ideal candidate will possess: * Market & Consumer Insight: Ability to identify market drivers and translate consumer trends and insights into actionable strategies. * Brand Development: Ability to develop brand strategies, identify opportunities for innovation, create integrated campaigns, and incorporate retail and shopper expertise. * Activation Excellence: Ability to deliver high-quality market activation with agility, commercial awareness, and operational rigour. * Collaborative Leadership: Ability to build strong collaboration across markets and functions while sharing and leveraging best practices. * Strategic & Financial Leadership: Ability to lead cross-functional budget and resource allocation processes, develop and defend multi-year growth plans, and act as a strategic advisor to senior regional leadership. **Deadline** Not specified **Reference** Original posting: https://www.myjobmag.co.za/job/brand-general-manager-ssa-global-fmcg-beauty-mecs-pty-ltd Source: myjobmag

Summary drafted with AI assistance from the original advert. The advert itself is the authority — how we use AI.

At a glance

• At least 7 years of experience.

• Project management
• Agile / Scrum

Extracted automatically from the advert; confirm requirements on the original listing.

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