CRM Specialist

In brief

**Overview** This role is for a CRM Specialist at Sun International, specifically within SunBet’s online gaming and sports betting environment. The position is responsible for independently designing, executing, and optimising multi-channel CRM campaigns, customer lifecycle journeys, and loyalty initiatives. The specialist will utilise customer data, segmentation, personalisation, A/B testing, and continuous improvement methodologies to enhance customer engagement, retention, and lifetime value. The role involves working across various CRM platforms and channels, including email, SMS, push, in-app messaging, and gamification, while ensuring campaigns are accurate, compliant, and aligned with broader marketing and commercial objectives. **What you will do** The key responsibilities for this role include: * Independently designing, configuring, and executing multi-channel CRM campaigns aligned with marketing and commercial objectives. * Deploying campaigns across various channels such as email, SMS, push notifications, in-app messaging, and gamification. * Developing and optimising customer lifecycle journeys covering onboarding, retention, and win-back strategies. * Analysing customer data to create targeted segments for personalised campaigns. * Designing and executing A/B tests to optimise content, timing, channels, and customer response. * Monitoring campaign performance and translating results into actionable recommendations. * Managing CRM platform configuration, ensuring data integrity, and integrating with supporting marketing technologies. * Partnering with Marketing, Sales, Sports, and Casino Product teams to deliver aligned CRM initiatives. * Creating and optimising email templates, landing pages, and other CRM assets. * Implementing dynamic content and personalisation strategies. * Conducting campaign Quality Assurance (QA) prior to deployment. * Ensuring all CRM activities comply with POPIA and other applicable data privacy and governance requirements. * Diagnosing CRM campaign and platform issues and escalating complex technical matters when necessary. * Optimising SunBet's loyalty and bonus programmes, including personalised and tier-based rewards, to increase repeat engagement and player lifetime value while reducing churn. **Requirements (from the original advert)** **Qualifications** * Bachelor’s Degree in Marketing, Business, Data Analytics or a related field * Certification in a leading CRM platform, e.g., Optimove, XtremePush, Salesforce Marketing Cloud, HubSpot or Braze * Certification in Marketing Automation or Digital Marketing * Google Analytics Individual Qualification (GAIQ) * SQL certification or demonstrated SQL proficiency * Project Management certification, e.g., CAPM – advantageous. **Experience** * 5–8 years’ experience in CRM and marketing within an online gaming / sports betting environment * Experience designing and executing multi-channel CRM campaigns * Experience managing customer lifecycle journeys, including onboarding, retention and win-back * Experience with customer segmentation and personalisation * Experience analysing CRM and customer data * Experience with A/B testing and campaign optimisation * Experience managing and configuring CRM platforms * Experience with loyalty, bonus and promotional mechanics * Digital, direct marketing and analytics experience is advantageous. **Who should apply** The ideal candidate for this role should possess strong behavioural competencies including Continuous Improvement, Integrity, Teamwork, Collaboration, Transparency, Adaptability, Problem-Solving, Customer Centricity, Lifelong Learning, and Respect for Diversity. They should also demonstrate proficiency in technical areas such as CRM Campaign Management, Customer Lifecycle Management, CRM Platform Management, Multi-channel Campaign Execution, Customer Segmentation & Personalisation, Loyalty Programme Optimisation, Bonus & Promotion Management, Marketing Automation, CRM Platform Configuration, Player Account Management (PAM) Systems, Data Analysis (SQL, Excel & BI Tools), A/B Testing & Experimentation, Email Marketing & HTML, Push, SMS & In-App Communications, Gamification, Customer Retention & Win-back Strategies, Campaign Performance Analytics, Dynamic Content & Personalisation, Campaign Quality Assurance, Data Privacy & Governance, and Project Management. Specifically, the profile requires expertise across leading CRM platforms like Optimove, XtremePush, Salesforce Marketing Cloud, HubSpot or Braze, alongside knowledge in bonus and promotion management, PAM systems, marketing automation, SQL/data analysis, and experimentation. **Deadline** Not specified **Reference** Original posting: https://www.myjobmag.co.za/job/crm-specialist-sun-international-1 Source: myjobmag

Summary drafted with AI assistance from the original advert. The advert itself is the authority — how we use AI.

At a glance

• At least 5 years of experience.

• SQL
• Microsoft Excel
• Salesforce
• HubSpot
• Project management

Extracted automatically from the advert; confirm requirements on the original listing.

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