Senior Email & Retention Strategist (B2C eCommerce) – Remote, South Africa | US EST Hours

In brief

**Overview** This role is for a Senior Email & Retention Strategist within a growing international email marketing agency that operates with a globally distributed team. The position is highly client-facing, focusing on managing a portfolio of approximately 5 to 6 medium to large B2C clients. The successful candidate will be responsible for owning and developing their clients' email and SMS retention strategies, acting as a trusted strategic partner. While technical expertise in email marketing is required, this is not a purely technical execution role, emphasizing strategic, commercial, and client engagement aspects. The position is remote for candidates based in South Africa but requires working during US EST business hours. **What you will do** * Manage approximately 5 to 6 B2C client accounts across multiple brands. * Own and develop email and SMS retention strategies aligned with each client's commercial objectives. * Act as a strategic partner to clients, understanding their business challenges and identifying opportunities to improve retention, engagement and overall email marketing performance. * Develop and recommend email marketing strategies based on client needs, campaign performance and customer behaviour. * Manage multiple brands and client priorities simultaneously while maintaining a high standard of service. * Analyse campaign and customer performance data and translate insights into clear, actionable recommendations. * Identify problems within client email marketing programmes and develop practical solutions. * Communicate strategies, ideas and recommendations clearly to both technical and non-technical stakeholders. * Present confidently to clients and guide them on email marketing best practices and strategic direction. * Build strong, long term client relationships and maintain regular communication across your portfolio. * Work closely with internal teams to ensure strategies are executed effectively. * Take ownership of client outcomes while working independently within a collaborative international team. **Requirements (from the original advert)** * Proven experience in a Senior Email Strategist, Email Marketing Strategist, CRM Strategist, Lifecycle Marketing, Retention Marketing or similar role. * Strong B2C email marketing experience is essential. * Previous experience working with eCommerce and/or DTC brands. * Demonstrable experience managing multiple brands or client accounts simultaneously, rather than solely working on one internal brand. * Ideally experienced within an email marketing, CRM, retention, lifecycle, digital or eCommerce agency environment. * Strong technical understanding of email marketing, retention strategy and customer lifecycle marketing. * Experience with email and SMS marketing. * Strong strategic thinking and the ability to move beyond campaign execution into broader client strategy. * Excellent client facing and relationship management skills. * Strong verbal and written communication skills with the confidence to present and explain recommendations. * Commercially minded, with the ability to understand client goals and identify growth opportunities. * Strong problem solving skills and the ability to work independently. * Comfortable managing medium to large clients and balancing several priorities simultaneously. * Must be comfortable working around US EST business hours. **Who should apply** This role is suitable for individuals who combine strong technical email marketing expertise with excellent communication, commercial awareness, and problem-solving abilities. Ideal candidates will have experience working across multiple brands simultaneously, preferably within an agency environment. They should be comfortable analysing performance, solving technical or strategic challenges, presenting recommendations, and building strong client relationships. The position requires an articulate, commercially minded professional confident in engaging directly with clients. **Deadline** Not specified **Reference** Original posting: https://www.myjobmag.co.za/job/senior-email-retention-strategist-b2c-ecommerce-remote-south-africa-us-est-hours-datafin-recruitment Source: myjobmag

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