Position: Senior Media Buyer & Creative Strategist (DTC/E-commerce Background)  Location: Remote (South Africa / LatAm / Philippines ) Work Schedule: 9am-5pm EST  Salary: $3500-$4500 (depending on experience) Position Overview CLIENT is looking for a versatile Media Buyer & Creative Strategist (DTC/E-commerce Background) to own both the performance and creative direction of paid advertising campaigns. This hybrid role blends data-driven media buying with creative concept development, ensuring campaigns are not only strategically targeted but also compelling and high-converting. The ideal candidate is analytical, creative, and comfortable managing both campaign execution and creative ideation. Key Responsibilities Media Buying * Plan, launch, and manage paid advertising campaigns across platforms such as Meta, TikTok, Google, and YouTube. * Conduct audience research, build targeting strategies, and forecast budgets and expected outcomes. * Monitor and optimize campaigns to improve ROAS, CPA, CTR, and other key performance metrics. * Implement A/B tests for audiences, creatives, landing pages, and bidding strategies. * Set up and manage tracking (pixels, events, UTMs) to ensure accurate attribution. * Generate performance reports and provide actionable insights to the team or stakeholders. Creative Strategy * Develop creative angles, hooks, scripts, and messaging frameworks for ads and short-form content. * Analyze platform trends, audience behavior, and competitor ads to create data-backed creative concepts. * Produce creative briefs, storyboards, and direction for designers, editors, and content creators. * Collaborate with the media buying side to align creative outputs with performance learnings. * Review creative performance and identify winning patterns to influence iteration and future content. * Maintain brand consistency while pushing creative experimentation and testing. Qualifications * Masters Degree in Related Field * 6+ years of proven experience in both media buying and creative strategy, ideally in a performance-driven environment. * Proficiency with major ad platforms (Meta Ads Manager, TikTok Ads Manager, Google Ads, etc.). * Strong analytical skills with the ability to turn data into clear strategy decisions. * Ability to craft compelling ad concepts, hooks, and scripts. * Solid understanding of direct-response marketing, consumer psychology, and emerging content trends. * Experience working with creative teams or creators to bring ideas to life. * Strong communication, organization, and project management skills. * Ability to thrive in a fast-paced, experiment-heavy environment.