Organic Content Lead (YouTube & Instagram) Own the organic content strategy and growth across our core social channels Location:  Fully remote (region flexible; meaningful overlap with U.S. business hours preferred) Employment:  Full-time, independent contractor (direct hire) Reports to:  Head of Marketing / Founder Team:  Works directly with the Video Editor, Media Buyer, and Design About the Company We are a rapidly growing U.S.-based company in the fintech and digital investing-education space, now expanding into a new software brand. Our growth is powered by a high-performing content and paid-acquisition engine: long-form video, short-form social, and conversion-focused funnels that turn audience attention into qualified customers. As we scale, the same core marketing team supports both our established education brand and our new software product. This is a fast-moving, direct-response environment where output, iteration, and measurable results matter more than polish for its own sake. Note: this role operates in the crypto and digital-asset education space, so comfort working in that category is important. About the Role This role exists because our organic presence has outgrown ad-hoc ownership. We are scaling YouTube and Instagram across two brands, and we need one person who owns the strategy end to end rather than a set of disconnected contributors. You will set the content direction, run the publishing engine, and be accountable for channel growth and engagement. You are the strategic owner of everything organic: what we publish, why, how it is packaged, and how it performs. You will direct the video editor on what to produce, optimize each channel and post for reach and retention, and turn one core long-form video per week into a full slate of distributed short-form content. Success is measured in channel growth, watch time, and engagement, not volume for its own sake. Key Responsibilities Channel Strategy & Ownership * Own the organic content strategy across YouTube and Instagram for both brands, including cadence, formats, and content pillars. * Optimize channel profiles, bios, playlists, and positioning for discovery and conversion. * Maintain a forward content calendar and keep the pipeline full and on schedule. Packaging & Growth…