Professions - Online and Digital Media Johannesburg North FULL TIME Job Summary The Role As a Paid Media Specialist, you will take ownership of paid search activity with the goal of driving qualified traffic, increasing visibility, and delivering measurable commercial outcomes You’ll be responsible for building, managing, and optimising campaigns across major advertising platforms while using performance data to continuously refine strategy and improve ROI Key Responsibilites Plan, build, and manage paid search campaigns aligned with broader business objectives Conduct in-depth keyword research to identify growth and optimisation opportunities Create, launch, and optimise campaigns across platforms such as Google Ads, Microsoft Ads, and similar networks Write and test ad copy designed to maximise click-through and conversion rates Implement accurate tracking and measurement to ensure campaign performance is correctly reported Monitor daily performance and make proactive optimisations to bids, budgets, targeting, and keywords Run A/B tests on ads, extensions, and landing page elements to drive continual improvement Analyse performance data and translate insights into clear recommendations Prepare regular performance reports aligned to key metrics and outcomes Manage campaign budgets responsibly, identifying opportunities to improve efficiency Stay informed on platform updates, industry changes, and competitive activity Ensure campaigns comply with platform policies and internal quality standards Collaborate with designers, marketers, analysts, and external partners where required What We're Looking For Essential: 1–2 years’ hands-on experience managing paid search or PPC campaigns Strong analytical mindset with excellent attention to detail Comfortable working with performance data and reporting on results Deadline-driven with the ability to juggle multiple campaigns Confident communicator who can explain technical insights clearly Nice to Have Qualification in Marketing, Digital Media, or a related field Exposure to additional paid channels, analytics tools, or conversion optimisation Why Apply Join a fast-moving business with ambitious growth plans Work in a collaborative, performance-focused marketing team Gain exposure to high-volume campaigns and meaningful budgets Access ongoing learning, upskilling, and career development opportunities Be part of a culture that encourages experimentation and ownership If you’re looking to sharpen your paid media skills, take ownership of campaigns, and grow your career in performance marketing, we’d love to hear from you. Apply today to take the next step. Communicate Finance Recruiter