Professions - Online and Digital Media Gauteng FULL TIME Job Summary Key Responsibilites Digital Advertising & Traffic Growth Run, refine, and scale Google Ads campaigns across Search, Shopping, and Performance Max Maintain and optimise product data feeds to ensure maximum visibility and accuracy Manage and enhance tracking setups using GA4 and Tag Manager to guarantee reliable, actionable data Collaborate with creatives and marketing to produce strong ad concepts, messaging, and landing experiences Review performance daily and make decisive optimisations that boost ROI Conversion & Revenue Optimisation Drive improvements in conversion rate, average basket size, repeat customer behaviour, and profitability Analyse the full onsite customer journey—from landing page to post‑purchase—and pinpoint areas to enhance Build and execute seasonal promotional plans, special offers, bundles, and strategic merchandising initiatives Identify opportunities within product mix, pricing display, content, and onsite navigation Platform Operations Oversee the day‑to‑day functioning of ecommerce websites (WooCommerce preferred, but Shopify or Magento experience welcomed) Ensure sites remain fast, stable, and user‑friendly, following best practices for SEO, mobile usability, and tracking Translate commercial needs into clear task briefs for developers Support testing, implementation, and post‑launch quality checks for all updates B2B Platform Evolution Improve the B2B online order environment to increase customer adoption and reduce manual processing Help design and refine features such as bulk ordering, role‑based permissions, personalised pricing, product availability, and account workflows Partner with sales teams to align enhancements with buyer requirements and business priorities Cross-Team Coordination Work with developers, agencies, and internal departments to keep projects moving and resolve issues quickly Assist in maintaining dependable integrations between ecommerce systems and company platforms via APIs and connected tools Data, Reporting & Insights Own commercial reporting across all websites and channels, including sales metrics, traffic, profitability, and customer behaviour Maintain dashboards and deliver weekly insights with clear recommendations Establish experimentation cycles that continuously inform optimisation decisions What Success Looks Like Online advertising consistently delivering profitable results Steady lifts in conversion rate and average order value Accurate product data and robust tracking infrastructure Reliable, fast ecommerce platforms showing month‑to‑month progress Increasing use of the B2B ordering system Clear communication with stakeholders and proactive ownership of outcomes Requirements Essential 3–5+ years in ecommerce, digital performance, online merchandising, or digital sales Proven ability managing Google Ads, GA4, Tag Manager, and product feeds Hands‑on experience running or maintaining ecommerce platforms (WooCommerce ideal) Strong understanding of: conversion optimisation SEO fundamentals onsite merchandising product feed and tracking excellence promotional planning Ability to coordinate with developers and agencies Highly organised with a strong sense of responsibility and follow‑through Nice to Have Experience in consumer electronics or multi‑brand retail Knowledge of wholesale buying behaviour Mobile‑first optimisation experience Background in improving product data at scale Communicate Finance Recruiter