Permanent
Head of Digital (Social Media Strategist)
Hire Resolve
Durban, KwaZulu-Natal
unknown
About this role
Employer: Hire Resolve
A premier South African professional rugby franchise is currently seeking a Head of Digital to lead its Media House in Durban, KwaZulu-Natal.
The organisation is one of South Africa’s most dynamic sporting brands, known for high-tempo rugby, a passionate fanbase, and a strong commitment to digital innovation and fan engagement through its in-house Media House.
Job Title: Head of Digital
Department: Media House
Reports to: Head of Media House
Location: Durban, KwaZulu-Natal, South Africa
Type: Full-time, Permanent
Responsibilities
* Own and drive the end-to-end social media strategy, with social as the primary growth engine across all platforms (Instagram, TikTok, X, Facebook, YouTube).
* Lead daily social media execution, including content prioritisation, tone, timing, and real-time matchday engagement decisions.
* Develop platform-specific strategies to maximise reach, engagement, and virality (e.g., TikTok trends, Instagram storytelling, X live commentary).
* Oversee content creation workflows including ideation, scheduling, A/B testing, and real-time optimisation based on performance data.
* Analyse social performance metrics (engagement, reach, sentiment, growth trends) and translate insights into actionable strategy improvements.
* Lead, mentor, and develop the social media team to ensure high-quality output and consistent execution under tight match-driven deadlines.
* Ensure all digital content aligns with the franchise’s brand identity, storytelling framework, and fan engagement objectives.
* Provide secondary oversight of website content and CRM campaigns (email, SMS, segmentation), ensuring alignment with social strategy.
* Collaborate closely with the Head of Design and production teams to brief high-performing visual and video assets tailored for each platform.
* Identify and implement emerging social media trends, tools, and innovations within sports and entertainment.
* Report on KPIs and digital performance to senior leadership, with a focus on fan growth, engagement, and retention.
Requirements
* 7+ years’ experience in senior social media roles (e.g., Head of Social, Social Media Director), ideally within sports, media, or high-engagement consumer brands.
* Proven expertise in social media strategy, execution, and audience growth across multiple platforms.
* Strong leadership experience managing and developing digital/social teams.
* Deep understanding of social media algorithms, analytics tools, and scheduling platforms (e.g., Sprout Social, Hootsuite, Brandwatch).
* Strong analytical mindset combined with creative storytelling ability.
* Passion for rugby or elite team sports, with strong understanding of fan behaviour and engagement dynamics.
* Experience working in fast-paced, real-time environments with strict deadlines (e.g., live sports).
* Excellent communication and stakeholder management skills.
* Familiarity with CRM systems and website content management is advantageous.
* Relevant qualification in Marketing, Digital Media, Communications, or equivalent experience.
Benefits
Contact Hire Resolve for your next career-changing move.
* Our client is offering a highly competitive salary for this role based on experience.
* Apply for this role today, contact Lisa Meyer on LinkedIn
* You can also visit the Hire Resolve website: hireresolve.us or email us your CV: lisa.meyer@hireresolve.us
We will contact you telephonically in 3 days should you be suitable for this vacancy. If you are not suitable, we will put your CV on file and contact you regarding any future vacancies that arise