Employer: Unique Personnel Job Summary  Responsible for the Marketing of the Home Entertainment (Audio and TV) business units and all aspects of Marketing – ATL, BTL, TTL, working in conjunction with supporting department in order to reach marketing objectives and goals   Key Roles & Responsibilities Campaign Management Development and Implementation of New Product Introductions via strategic ATL and BTL initiatives including Television, Print, Online, Public Relations, Launch, Activations, Promotions, point of sale etc.  BTL: Activities include compiling briefs, working with creative agencies as and when required, project managing the creative, layout and content of the below-the-line material, as well as liaising with the relevant people for approvals.  Project Manage product launches in line with New Product Introductions.  Brief and manage Media agencies to develop optimal media strategies for NPI.  Brief and manage Creative agencies to develop local and/or adapt global creative for NPI  Manage PR + Digital agencies and develop key initiatives that will ensure maximum exposure is achieved with PR and Digital activities to enhance brand and product awareness.  Post campaign analysis and reporting to ensure maximum ROI.   Digital Marketing  Develop and manage all Digital Marketing activity together with the agency for the Home Entertainment business units.  Provide Digital Marketing specialist with all relevant digital assets to ensure the company com/za website is updated as per Product and NPI strategy.  Brief Digital Marketing specialist and Digital agency on digital requirements as per Product and NPI strategies, outlining objectives and targets.  Brief digital Marketing specialist, digital agency and PR agency on SNS requirements per Product, NPI and/or on an on-going basis.   Budget Management  Monthly management & up-dating of marketing budget plans for the assigned company assigned BU’s.  Overseeing total budget spend for the Home Entertainment Business unit.  Processing payments to agencies/ vendors for Marketing initiatives  Following global procurement process to ensure maximum value received from initiatives and cost saving KPI’s met.  Develop overall yearly marketing plan and budget   Product Marketing  Collating and distributing product information and marketing campaign information to the sales team, to be filtered to the relevant accounts.   Events and Activation Management  Managing NPI, Consumer and trade shows by project managing each individual show, in conjunction with events management companies and other agencies,  Ensure all elements of the show ie concept, idea generation, concept and collateral sign off, budget, stock, promoter briefing, giveaways, merchandising etc. are within the project time lines in order for the show to be successful.   Reporting  Provide reports and analysis as required  To prepare presentations, proposals, plans, contact reports as necessary.