Permanent
Paid Media Specialist
Unknown, Unknown
unknown
Closing date not listed
About this role
Insurance and Investments - Wealth Management Administration
Western Cape
FULL TIME
Job Summary
What you’ll be responsible for:
Owning end-to-end paid advertising initiatives across search and social channels
Continuously improving campaign effectiveness using performance metrics and testing methodologies
Managing and pacing advertising spend to ensure strong efficiency and ROI
Experimenting with audience targeting, creative variations, and landing page performance
Building and presenting performance insights through clear, structured reporting
Keeping up to date with platform changes, tools, and best practices in digital advertising
Working closely with creative and content teams to ensure alignment between strategy and messaging
What we’re looking for:
2–5+ years of experience running paid digital campaigns at a hands-on level
Strong working knowledge of Google advertising tools and major social ad platforms
Practical experience with analytics, tracking, and reporting tools (GA4, tag management, dashboarding)
Solid understanding of attribution, conversion paths, and performance measurement
A highly organised approach, with the ability to manage multiple campaigns and priorities
If you enjoy performance-driven marketing, structured experimentation, and seeing the direct impact of your work, this could be a strong next step.
REF: CTD000442.
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