Permanent
SALES REPRESENTATIVE (HORECA) - EXTERNAL
Unknown, Unknown
unknown
Closing date not listed
About this role
Logistics - Warehousing/Distribution
South Africa
FULL TIME
Job Summary
KEY RESPONSIBILITIES:
Client Relationship Management
* Build and maintain strong, trust-based relationships with key clients.
* Understand client objectives and challenges to deliver tailored solutions.
* Act as the primary point of contact, ensuring responsive and high-quality service.
Account Strategy & Growth
* Develop and execute account plans aligned to client and company objectives.
* Identify growth opportunities, including upselling and cross-selling initiatives.
* Collaborate with internal teams to align solutions with client needs.
Communication & Coordination
* Ensure effective communication between clients and internal departments.
* Provide regular updates on performance, projects, and market insights.
* Coordinate cross-functional teams to deliver on commitments and resolve issues.
Problem Solving & Conflict Resolution
* Proactively identify and address potential challenges within accounts.
* Resolve client issues and conflicts in a timely and professional manner.
Performance Monitoring
* Track and analyse account performance, providing actionable insights.
* Drive continuous improvement to enhance client satisfaction and retention.
Market & Industry Awareness
* Stay informed on industry trends, competitors, and market developments.
* Use insights to position products and services effectively.
Contract & Sales Management
* Support contract management, renewals, and product listings with relevant teams.
* Provide accurate sales forecasts based on client trends and demand.
EDUCATIONAL, TECHNICAL, EXPERIENCE AND SKILL REQUIREMENTS
* Diploma or degree in Sales, Marketing, Hospitality, or Business Management is advantageous.
* 2–5 years’ external sales experience, preferably within FMCG, hospitality, or food service, managing HORECA clients.
* Strong client relationship management skills with the ability to develop and maintain long-term partnerships with hotels, restaurants, caterers, and institutional clients.
* Solid understanding of HORECA operations, including product application, menu cycles, and supply chain requirements.
* Strong negotiation and selling skills with a proven ability to close deals and identify upselling and cross-selling opportunities.
* Proficiency in CRM systems, order management tools, and Microsoft Office (Excel, Word, Outlook) for reporting and account tracking.
* Strong communication, planning, and organisational skills with effective territory management, time management, and problem-solving ability.
* Valid drivers license.
WHAT WE OFFER:
* Basic Salary + Attractive Commission Scheme
* Growth and development opportunities
* Supportive and fast-paced working environment
Apex Hotel Supplies
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