Employer: Helderberg Personnel cc We are looking for a results-driven SEO and Digital Marketing Specialist to help grow the global online presence of our client located in Techno Park, Stellenbosch.  They are a leading technology company in sports performance tracking.This is a flexible opportunity suitable for full-time, half-day, or freelance/contract professionals who are passionate about driving measurable results through SEO and digital advertising and has a passion for sport. Duties will include, but will not be limited to: SEO Strategy & Implementation * Implement and refine the company’s existing SEO strategy to increase search visibility. * Improve organic rankings through keyword optimisation, technical SEO, and content strategy. * Monitor performance and continuously improve SEO tactics. On-Page & Off-Page SEO * Optimise website content, meta tags, internal linking, and site structure. * Manage backlink strategy and link-building initiatives. * Work closely with the internal web design and marketing teams to implement SEO best practices. Digital Advertising Management * Manage and optimise Google Ads campaigns across Search, Display and other formats. * Manage Meta Ads campaigns on Facebook and Instagram. * Conduct creative testing, audience targeting, and campaign optimisation. * Monitor campaign performance and optimise toward conversions, CPA and ROAS. Collaboration * Work with our in-house marketing and web teams to align digital strategy with company goals. * Provide regular insights and recommendations to improve performance. * Participate in strategy and progress meetings with the global marketing team. Key Deliverables * Monthly digital marketing performance reports * SEO and Paid Media KPI tracking * Technical SEO recommendations * Content strategy planning * Link-building progress reports * Ad account optimisation logs Requirements: * Proven experience in SEO and digital marketing * Hands-on experience with Google Ads and Meta Ads * Strong analytical skills and ability to interpret marketing data * Experience improving rankings, traffic, and conversion metrics * Ability to collaborate with developers and marketing teams * Self-driven and comfortable working independently Work Arrangement * Flexible: Full-time, half-day, or contractor * Remote collaboration with an international marketing team