Sales/Marketing - Other Sales/Marketing Gauteng FULL TIME R35 000,00 - R45 000,00 (PER MONTH) Job Summary Key Responsibilities - Develop high-quality copy for CRM campaigns, promotions, landing pages, app notifications, emails, SMS, and push notifications - Write and optimise copy for acquisition, retention, and reactivation campaigns - Ensure all content complies with iGaming regulatory requirements, responsible gambling guidelines, and advertising standards across jurisdictions - Collaborate closely with Compliance and Legal teams to review and approve marketing content prior to publication - Maintain and evolve the brand voice and tone across all communication channels - Interpret complex product features, bonuses, and T&Cs into clear, player-friendly messaging - Brief and mentor junior copywriters and provide constructive feedback - Work with designers, product managers, and CRM specialists to deliver cohesive campaigns - Analyse campaign performance and optimise copy based on data, A/B testing, and player behaviour - Stay up to date with industry trends, competitor messaging, and regulatory changes Key Requirements - 5+ years’ experience as a Copywriter, preferably within iGaming, fintech, or regulated digital industries - Strong understanding of CRM copywriting (email, push, SMS, in-app) - Proven ability to write conversion-driven yet compliant marketing content - Experience working with multiple markets and jurisdictions - Excellent attention to detail and strong proofreading skills - Ability to work in a fast-paced, deadline-driven environment - Experience mentoring or leading junior team members is advantageous - Understanding of player lifecycles and retention strategies Key Competencies - Creative thinking with strong commercial awareness - Compliance-focused mindset - Stakeholder collaboration - Data-driven decision-making - Strong communication and time management skills Equate Recruitment Recruiter