Employer: West Coast Personnel Job Description:A results-driven Technical Sales Representative is required to drive new business, service existing clients, and achieve sales targets within the technical/industrial market. The role involves lead generation, client visits, product presentations, and full-cycle sales management. Responsibilities - Develop new business through cold calling, networking, and client visits - Conduct presentations and recommend suitable technical/industrial products - Manage negotiations and close sales deals - Maintain strong client relationships through regular follow-ups - Track sales activities and provide performance reporting - Stay informed on market trends and competitor activity - Plan and manage structured call cycles - Maintain accurate documentation of client interactions Requirements - Matric - 5+ years external sales experience in technical/industrial markets - Strong lead-generation and negotiation skills - Ability to work independently and meet targets - Computer literate - Excellent communication skills - Valid licence and willingness to travel - Proven ability to convert leads into sales