Contract
Direct Response Copywriter (Remote)
Cape Town, Western Cape
unknown
About this role
We are a fast-growing influencer agency working with digital brands and online communities. We are looking for an experienced Direct Response Copywriter to build and optimize our backend communication systems and improve sales performance.
In this role, you will be responsible for creating the communication frameworks our remote team uses every day. Your work will focus on writing high-converting scripts, structuring sales conversations, and building clear SOPs that improve consistency and results across the team.
Key Responsibilities:
•Write direct-response scripts, conversational sales flows, and internal SOPs for the remote sales team.
•Create clear messaging guidelines and tone-of-voice frameworks for different brand profiles.
•Develop objection-handling responses and structured sales paths for lead conversion.
•Write promotional messages, follow-up sequences, and retention-focused communication campaigns.
•Continuously improve copy based on performance data, testing, and team feedback.
•Use AI tools to speed up copy production, improve workflows, and scale communication systems efficiently.