Role: Brand and Growth Manager Priority Location: Philippines, LATAM, South Africa Working Hours: 40 hours/week (To be aligned with US Eastern Standard Time) Type of contract: Independent Contractor Type of job: Remote Salary range: Up to $1500/month (The final offer is at the client’s discretion and will depend on the candidate’s interview result, skills, and experience). About the Role: We are seeking a high-level Brand and Growth Manager to support the development and execution of a wellness clinic's personal brand across digital platforms. This role goes beyond social media management, combining content creation, strategic direction, and growth planning to build authority, expand reach, and drive patient acquisition. The ideal candidate will produce high-quality short-form content while also helping shape messaging, guide content strategy, and optimize performance across TikTok, YouTube, and Instagram. Acting as a key partner, this person will translate brand direction into impactful content that strengthens online presence and delivers measurable business outcomes. Key Responsibilities Brand Strategy & Growth * Develop and support personal brand positioning across digital platforms * Contribute to long-term content and growth strategy aligned with clinic goals * Identify opportunities to strengthen brand authority, trust, and visibility * Guide platform-specific strategy for TikTok, YouTube, Instagram, and other relevant channels Content Creation & Execution * Edit high-quality short-form content for TikTok, Instagram Reels, and YouTube Shorts * Apply strong storytelling principles, hooks, captions, and trend-aware editing * Ensure all content aligns with brand voice and conversion objectives Patient Acquisition & Conversion Support * Create and optimize content with a focus on driving patient inquiries and bookings (not just engagement) * Analyze content performance to improve lead generation outcomes * Support strategies that improve conversion from viewer to patient Strategic Coaching & Collaboration * Work closely with client to refine content ideas, messaging, and on-camera delivery * Provide guidance on what content performs best and how to structure messaging for impact * Act as a thought partner in shaping content direction and campaign ideas Social Media Management * Oversee scheduling and consistency of content across platforms * Maintain an organized content calendar aligned with growth priorities Administrative & Operational Support * Track content performance, engagement trends, and basic reporting insights * Maintain structured documentation of content plans and outcomes Qualifications & Skills Hard Skills * Strong video editing skills using CapCut, Canva, Adobe Premiere, Final Cut Pro, or similar tools * Experience managing or growing social media accounts (TikTok, Instagram, YouTube preferred) * Understanding of content strategy, audience growth, and basic conversion principles * Familiarity with scheduling tools and analytics platforms * Strong English communication skills for U.S.-based audience targeting and patient interaction Soft Skills * Strategic Thinker: Able to go beyond execution and contribute ideas that drive growth and conversion * Brand-Minded: Understands how content shapes perception, trust, and authority * Strong Communicator: Comfortable collaborating closely with a physician on messaging and content direction * Highly Organized: Able to manage content production, scheduling, and strategy simultaneously * Proactive & Insight-Driven: Identifies opportunities for improvement without needing constant direction * Professional & Patient-Focused: Maintains a warm, credible, and trustworthy tone aligned with a healthcare brand