Employer: RPO Recruitment A leading healthcare company is looking for an experienced Senior Marketing Manager with a strong background in strategic marketing, brand development, and campaign execution within a healthcare environment. The successful candidate will be responsible for driving marketing initiatives, enhancing brand presence, and leading a high-performing team to achieve business objectives. Responsibilities: + Develop and implement comprehensive marketing and promotional strategies + Lead and manage marketing campaigns across digital and traditional platforms + Conduct market research and competitor analysis to inform strategy + Build and maintain customer research databases + Analyse campaign data to identify target markets and optimise performance + Strengthen and manage overall brand identity and positioning + Plan and coordinate marketing events and social initiatives + Monitor, evaluate, and report on campaign effectiveness + Provide strategic marketing insights to senior management + Collaborate with internal departments to align marketing with business goals + Track project performance and continuously improve marketing initiatives Requirements: + Bachelor’s Degree or equivalent in Marketing, Communications, Business Administration, or related field + Minimum 5 years’ managerial experience within a healthcare environment + At least 5 years’ experience in a senior marketing role + Strong digital marketing and web analytics expertise + Experience with CRM systems and marketing software + Excellent leadership, communication, and strategic thinking skills Benefits + Salary: negotiable. Contact RPO Recruitment for your next career opportunity. + Our client is offering a highly competitive salary for this role based on experience. + Apply for this role today, contact Jarad Pentz at RPO Recruitment or on LinkedIn. + You can also visit the RPO Recruitment website: rporecruitment.us or email us your CV: tech@rpo-recruit.za.com. We will contact you telephonically in 3 days should you be suitable for this vacancy. If you are not suitable, we will put your CV on file and contact you regarding any future vacancies that arise.