Employer: automotive dealership A well-established automotive dealership in Boksburg is seeking an experienced and driven Dealer Principal to lead all aspects of dealership operations. This role requires a strategic leader with a strong commercial mindset, capable of driving profitability, operational excellence, and customer satisfaction. Key Responsibilities: + Oversee all dealership operations including new and used vehicle sales, aftersales, and finance & insurance + Drive revenue growth and profitability across all departments + Develop and implement strategic business plans and performance targets + Lead, mentor, and manage departmental managers and staff + Ensure exceptional customer service and brand standards are maintained + Monitor financial performance, budgeting, and cost control + Build strong relationships with OEMs, suppliers, and key stakeholders + Ensure compliance with industry regulations and company policies