Employer: Bright Placements Job Title: Digital Marketing ManagerIndustry: Hospitality (Hotels, Lodges, Resorts, Guesthouses)Location: South AfricaReporting To: General Manager / Marketing Director Job PurposeTo develop, implement, and manage digital marketing strategies that drive brand awareness, increase direct bookings, and enhance the online presence of the hospitality business. Key Responsibilities Digital Strategy & Campaign ManagementDevelop and execute digital marketing strategies aligned with business goals Manage online campaigns across multiple platforms (Google, social media, email) Monitor campaign performance and optimize ROI Website & Booking OptimizationOversee website content, functionality, and user experience Optimize website for conversions and direct bookings Manage SEO and SEM strategies to improve search rankings Social Media ManagementDevelop and manage social media content calendars Grow and engage audiences on platforms like Instagram, Facebook, and LinkedIn Monitor trends and competitor activity Content Creation & BrandingCoordinate high-quality content (images, videos, blogs, newsletters) Ensure brand consistency across all digital platforms Work with photographers, designers, and agencies Email Marketing & CRMDesign and execute email marketing campaigns Manage customer databases and segmentation Drive loyalty programs and repeat business Analytics & ReportingTrack KPIs such as website traffic, conversion rates, and ROI Use tools like Google Analytics and reporting dashboards Provide monthly performance reports with actionable insights Online Reputation ManagementMonitor and respond to online reviews (TripAdvisor, Google, Booking.com) Maintain positive brand image and guest engagement Partnerships & Distribution ChannelsManage OTA platforms (Booking.com, Expedia, Airbnb) Collaborate with influencers, travel agents, and partners Minimum RequirementsQualificationsBachelor’s Degree in Marketing, Digital Marketing, Communications, or related field Relevant ce... Job Title: Digital Marketing Manager Industry: Hospitality (Hotels, Lodges, Resorts, Guesthouses) Location: South Africa Reporting To: General Manager / Marketing Director Job Purpose To develop, implement, and manage digital marketing strategies that drive brand awareness, increase direct bookings, and enhance the online presence of the hospitality business. Key Responsibilities 1. Digital Strategy & Campaign Management Develop and execute digital marketing strategies aligned with business goals Manage online campaigns across multiple platforms (Google, social media, email) Monitor campaign performance and optimize ROI 1. Website & Booking Optimization Oversee website content, functionality, and user experience Optimize website for conversions and direct bookings Manage SEO and SEM strategies to improve search rankings 1. Social Media Management Develop and manage social media content calendars Grow and engage audiences on platforms like Instagram, Facebook, and LinkedIn Monitor trends and competitor activity 1. Content Creation & Branding Coordinate high-quality content (images, videos, blogs, newsletters) Ensure brand consistency across all digital platforms Work with photographers, designers, and agencies 1. Email Marketing & CRM Design and execute email marketing campaigns Manage customer databases and segmentation Drive loyalty programs and repeat business 1. Analytics & Reporting Track KPIs such as website traffic, conversion rates, and ROI Use tools like Google Analytics and reporting dashboards Provide monthly performance reports with actionable insights 1. Online Reputation Management Monitor and respond to online reviews (TripAdvisor, Google, Booking.com) Maintain positive brand image and guest engagement 1. Partnerships & Distribution Channels Manage OTA platforms (Booking.com, Expedia, Airbnb) Collaborate with influencers, travel agents, and partners Minimum Requirements Qualifications Bachelor’s Degree in Marketing, Digital Marketing, Communications, or related field Relevant certifications (Google Ads, SEO, Social Media Marketing) advantageous Experience 3–5 years’ experience in digital marketing (hospitality preferred) Proven track record in managing successful digital campaigns Experience with booking engines and OTA platforms Key Skills & Competencies Strong understanding of SEO, SEM, and digital advertising Proficiency in tools like Google Analytics, Meta Ads Manager, and CRM systems Creative thinking and content development skills Excellent communication and copywriting ability Data-driven decision-making Strong project management and organizational skills Personal Attributes Innovative and trend-aware Customer-focused mindset Ability to work under pressure and meet deadlines Attention to detail Team player with leadership capabilities Working Conditions Office-based with occasional travel to properties May require after-hours work for campaigns or events Fast-paced hospitality environment