Title: SEO Guru (AI-First) Location: Remote – LATAM or South Africa (must overlap with U.S. Eastern Time) Compensation: Up to $3,500/month (based on experience) Employment Type: Full-Time Contractor (Long-Term) About Us The company is a niche industrial equipment business serving customers across the United States. We are well-established in our vertical and already rank for many core keywords. Our next phase of growth is focused on AI visibility, thought leadership, and high-quality lead generation content. We are looking for a top 1% digital marketing professional who can act as a strategic partner—not just a task executor. The Role This is not a traditional SEO-only position. You will own our digital visibility and inbound lead strategy, with a primary focus on: * Ensuring we appear in AI-generated responses (ChatGPT, Google AI Overviews, Grok, etc.) * Creating highly polished white papers, case studies, and technical content * Driving LinkedIn-based lead generation * Strategically guiding what we should build next (with pros/cons and recommendations) * You will be fully integrated into our team (Slack, EST working hours) and expected to think like a marketing leader. * You will support the creation and refinement of brochures and technical data sheets to ensure consistency in design, style guidelines, and brand voice across all materials. Core Responsibilities 1. AI & Search Visibility * Optimize content for AI-driven search results (ChatGPT, Google AI Overviews, etc.) * Develop authority-building content strategies * Identify high-impact keyword and topic opportunities * Monitor performance and adjust strategy proactively 2. Technical Content & Thought Leadership * Produce well-designed white papers, guides, and case studies * Create in-depth blog content (not generic AI output) * Ensure technical accuracy and polish (formatting, branding, detail) * Repurpose long-form content into LinkedIn posts and lead magnets 3. Lead Generation * Build downloadable assets (PDF white papers) * Connect content to gated lead forms * Support LinkedIn long-form content strategy * Recommend campaigns and next best initiatives 4. Shopify Website Management * Confidently navigate and publish content within Shopify * Upload and format blogs and landing pages independently * Maintain design consistency and attention to detail 5. AI & Automation Implementation * Actively use and experiment with modern AI tools * Stay up-to-date on new AI releases and automation tools (especially via X/Twitter and industry communities) * Improve workflow efficiency using automation * Avoid unnecessary manual work when tools exist to optimize it Must-Have Qualifications: * 5+ years in digital marketing (SEO + content + lead gen) * Native or near-native English fluency (technical writing required) * Proven experience writing white papers or technical case studies * Strong understanding of modern AI tools and workflows * Experience working in Shopify * Deep attention to detail (formatting, branding, consistency) * Ability to think strategically and recommend initiatives—not just execute tasks Ideal Candidate Traits: * Comfortable operating independently * Proactively proposes 2–3 strategic options when presenting ideas * Understands how to make AI-generated content sound human and authoritative * Passionate about emerging AI tools and digital trends * Strong design sense and presentation polish * Treats the business like their own What This Role Is NOT * Not a social media influencer role (no TikTok, Instagram focus) * Not a pure SEO technician role * Not a content mill writing job * Not a junior assistant role requiring constant direction Success Metrics * Increased visibility in AI-generated search responses * Growth in qualified inbound leads * High-quality, conversion-focused white papers * Improved LinkedIn engagement and lead capture * Consistent, polished brand presentation Growth * Long-term growth opportunity * Strategic impact within a niche, high-value industry * Opportunity to build and own the digital marketing engine of the company Application Requirements Please include: 1. Samples of white papers or technical case studies 2. Examples of long-form content you’ve written 3. Description of AI tools you actively use 4. Explanation of how you would improve AI visibility for a niche B2B industrial company 5. Confirmation of EST working hour availability Final Note We are looking for a digital marketing partner, not just an employee. If you are strategic, AI-native, detail-obsessed, and ready to own the function—this is for you.