Employer: Unique Personnel Role Overview High-impact, revenue-generating role focused on expanding market presence of premium Malawian Arabica coffee Drive growth across South Africa and key international markets (Middle East, Asia, Europe) Engage stakeholders across the full value chain—from producers to executive decision-makers Operate confidently in both technical (cupping/product) and commercial (boardroom/deal-making) environments Act as a credible, articulate brand ambassador with strong commercial acumen Core Responsibilities Market Expansion & Revenue Growth Drive aggressive market penetration locally and internationally Identify and secure high-value clients (specialty roasters, cafés, distributors, bulk buyers) Develop and manage a strong, conversion-focused sales pipeline Deliver consistent and sustainable revenue growth Strategic Sales Execution Lead full sales cycle: prospecting, engagement, negotiation, and closing Conduct high-level product presentations and cupping sessions Position Malawian Arabica as a premium, differentiated product Structure and negotiate long-term, value-driven commercial agreements Brand & Origin Positioning Elevate global perception of Malawian Arabica coffee Represent the brand at international trade shows and industry events Develop and communicate compelling origin and quality narratives Strengthen brand positioning in competitive global markets Relationship & Stakeholder Management Build and maintain strong relationships with key decision-makers and buyers Engage industry influencers and strategic partners Act as a trusted advisor on sourcing, trends, and product positioning Maintain long-term client partnerships Market Intelligence & Strategy Monitor global market trends, pricing, and competitor activity Analyse data to identify growth opportunities Translate insights into actionable business strategies Enhance market competitiveness and share