Permanent
Email Marketing Manager - 18555
Remote, South Africa
remote
Closing date not listed
About this role
LOOKING FOR STELLAR TOP CANDIDATES
Position: Email Marketing Manager
Working Hours: Full-Time│ Monday to Friday | 9:00 am to 5:00 pm EST
Search Location: Global
Salary: $1500-2500
: The Final Salary Offer depends on the client’s decision, interview results, and experience
About the Role:
The Email Marketing Manager will be responsible for managing and optimizing Locomotive’s email marketing programs across all brands and cities.
This role will focus on:
* Driving ticket sales
* Improving lifecycle automation
* Increasing repeat attendance
* Scaling segmentation across hundreds of markets
* The ideal candidate combines creative marketing thinking with strong technical CRM skills.
Role Responsibilities:
Email Campaign Strategy
* Plan and execute email campaigns to promote live events across multiple cities
* Build promotional sequences for show launches, presales, and last-minute ticket pushes
* Optimize subject lines, creative, and CTAs for ticket conversion
Lifecycle Marketing
• Build and manage automated flows including:
* Welcome sequences
* First-purchase nurture
* Post-event engagement
* Repeat buyer campaigns
* Lapsed customer reactivation
Segmentation & Personalization
* Create targeted campaigns by city, event type, purchase behavior, and engagement history
* Build dynamic audience segments to improve open and conversion rates
Performance Optimization
Monitor and improve key metrics:
* Open rate
* Click-through rate
* Ticket conversion rate
* Revenue per send
* Run A/B tests on subject lines, offers, timing, and design
CRM & Data Integration
* Manage email platform integrations with ticketing platforms (Easol, Ticketmaster, etc.)
* Maintain list hygiene and deliverability
* Ensure GDPR / CAN-SPAM compliance
Cross-Team Collaboration
* • Work closely with Paid Media, Creative, and Event Operations teams
• Align email campaigns with marketing launches and ticket release schedules
Requirements:
* 4+ years of experience in email marketing or lifecycle marketing
* Experience with high-volume consumer brands or ticketed events preferred
* Technical Skills → Experience with one or more platforms:
+ Klaviyo, HubSpot, Mailchimp, Iterable, Customer.io, Salesforce Marketing Cloud
* Strong understanding of:
+ Segmentation, deliverability, automation flows, A/B testing, and CRM integrations
* Marketing Mindset
+ The candidate should understand:
- Urgency-based marketing
- Event ticket sales funnels
- Repeat customer monetization
- Conversion optimization
Experience with E-commerce or ticketing businesses is highly valuable.
Key Metrics for Success:
First 6 months:
* Increase email-driven ticket sales
* Improve open rates and CTR across the campaign.
* Build a scalable lifecycle automation framework
* Implement improved segmentation across markets.
NOTE: We prioritize the processing of one application at a time. If you have applied for multiple job openings within our organization, we kindly request that you direct any update inquiries to the team responsible for handling your initial application.
PLEASE NOTE:
→ We are looking for candidates based anywhere Globally
→ Please note that we process only one active application at a time—if you’ve applied for multiple roles, kindly direct any updates to the team handling your first application.
→ To start processing, submit your resume in English.
→ The final offer will be at the client’s discretion and will depend on your interview performance, skills, and experience.